Friday, April 28, 2017

A new exhibition dedicated to master architect Gio Ponti



The Georgia Museum of Art has just announced a new exhibition dedicated to one of the greatest designers of the 20th century – Gio Ponti.  The show, “Modern Living: Giò Ponti and the 20th-Century Aesthetics of Design”, will present more than 50 objects borrowed from American museums and private collections, representing some of Ponti’s most outstanding pieces of furniture and decorative objects starting from the beginning of his career in the 1920s through the 1950s. The museum will also publish a fully illustrated exhibition catalogue, the first major work in English on Ponti's career. 


Gio Ponti was much more than a designer of objects although he did begin his storied career collaborating with Richard Ginori, creating designs and motifs of classical inspiration through porcelain decorative art.   He became a designer and architect present on every continent, taught for 25 years at at the Faculty of Architecture in Milan, was the director of Design Domus magazine, creator of the famous Compasso D'Oro award, curator of the Triennale of Milan, and a painter. Essentially he was always ahead of his time and calling him a designer, when this word was not yet in vogue in his times, would seem too reductive.
 Ponti was an early proponent of industrial design when this concept was still in its infancy. His works are immediately recognizable by their‘weightless’ design and extreme functionality and yet imbued with a fundamental aesthetic and craftsmanship that he had refined in collaboration with the 20th century Italian master artisans – the aforementioned Richard Ginori and Fornasetti.   . And no work captures that ethos better than his quintessential masterpiece- the Pirelli skyscraper, the first skyscraper in Italy and an ode to simplicity distributed over 32 floors (1956).
Above all, for Italy, he was the first true cultural promoter of Italian aesthetic throughout the world. Architecture, design and art are the foundations of this great artist, inspired by the great movements of the twentieth and nineteenth century, Futurism, Impressionism and , as Gio Ponti himself said, classical music.






Observing historical images of Ponti at 85 years old, coming down from his apartment in Milan to work at his architecture studio means witnessing the enthusiasm of a man who looked to the future and who conceived modern architecture as a form of functional art whose purpose was to service the community, a man who believed that perfect architecture has yet to be designed. His was a continuous search for the ultimate concept of the ‘Italian abode’, which in his view would have to be a ‘living’ and versatile environment, adaptable to the constant changes of a modern person’s life but, above all, exempt from any functional space constraint and non essential form. As a matter of fact his home in Milan was the perfect representation of his ideas : a series of spaces divided into different interchangeable rooms where there should have been no set bedroom, living room or dining room area but a modular ever-changing simple space. He said that one should boast of the simplicity of one’s own home because that is where you find your peace. He also created the "Finestra Arredata" where glass windows were equipped with shelves and modular elements so they could be functioning as windows as well as usable room walls. 
Among the furnishing objects he designed, we cannot help but recall the "Leggera Chair" and later the Superleggera manufactured by Cassina and still in production today, or the "La sedia di Poco Sedile" a chair with a shallow seat and a wide, comfortable, backrest. And of course, the Pavoni coffee machine, the Venini lamps, Ginori pottery and Fornasetti furniture and all his amazing buildings around the world. 

EXHIBIT INFO:
Modern Living: Giò Ponti and the 20th-Century Aesthetics of Design
JUNE 10, 2017 - SEPTEMBER 17, 2017


Momentoitalia has sided its collection of Italian Modern Furniture with a curated selection of authentic Italian Mid Century Modern designer furniture and 20th Century Mid Modern lighting collection. You can find Mid Century modern sofas and lounge chairs as well as Mid Century Lighting Designs https://www.italianmidcenturyfurniture.com/  from the works of Paolo Buffa, Gio Ponti, Marco Zanuso, Osvaldo Borsani. Mid Century Modern Lighting includes floor lamps and table lamps by Stilnovo, Artemide, FontanaArte and many more. Browse our dedicated website to discover important #midcentury #Modern #furniture and #midmodern #lighting

Thursday, April 20, 2017

Towards higher standards: Modern Italian Sofa Beds with high mattresses and essential designs

From the 2017 Italian Furniture Fair "I Saloni Milano" a new exciting Italian made sofa bed has been added to our collection, featuring a massive 18 centimeter height mattress! Most definitely a very comfortable mattress, made of large and tall pocketed springs, produced by Simmons. Modern Italian Design, essential design and highest quality. You can check our range of sofa beds on our website http://www.momentoitalia.com/tutti%20file/living_sofabeds.htm where you will find a range of modular sofa beds, sectional sofa beds with storage and compact sofa beds boosting largest queen size mattress. All of the sofa beds are made in Italy and imported from Italy, and are available in multiple different fabrics and leather.







Looking for a high quality modern sofa bed is not easy task. There is so much to look through, especially over the internet, and so much confusion about costs and quality. We are specialized in Italian top quality modern sofa beds which are the best you could find on the market, designed in Italy and manufactured in Italy. Sofa beds might look all the same but just really looking at one you can tell the difference, oh well, after more than 20 years in the business, at least we can! There are so many details making the difference in the cost of a modern sofa bed, starting from the core, the sofa bed mechanism.

Our modern sofa beds are extremely easy to open. Most of the sofa beds from our collection feature a one touch operation system: simply pull the sofa back forward to unfold a full, queen or even king size bed; this is so easy why would you need any other way? some of our customers requested electrical operated sofa beds but would you pay more money and go through a hassle of maintenance and repair when having a manual operated sofa bed is that easy? 

While opening the sofa bed all the cushions stay attached to the structure so you do not need to remove anything to convert your modern sofa bed. Seat and back cushions are safely stored underneath so at the end, you will never sleep where you seat, and will keep your seat and back cushions neat and clean for longer time.

Start from one simple armchair which becomes a single bed or choose a two or three seats sofa bed which converts into a queen or king size mattress. If you have the space, add an ottoman with storage or create a large compositions or L shapes with chaise lounges featuring storage space or end elements to maximize the seating space. You can even create corner compositions.

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Our Italian sofa beds are made with a completely removable cover. The cover is fix on the sofa through a Velcro system so easy and convenient to remove for dry cleaning. Moving or changing your room decor? No problem you can pick a brand new cover in a fabric from our modern collection and you will receive the new cover at home ready to be put on. You will be amazed, having a new cover is like having a new sofa bed!  To get more information visit our website www.momentoitalia.com